Little White Lies Research - Curtis

Little White Lies is a British Independent movie magazine releasing issues bi-monthly whose first issue was released in 2005. It is published by The Church of London who is an agency in London specializing in creativity who also publish a few others.
Little White Lies is widely recognized for its very creative, illustration designed magazine which per issue has a feature-film assigned which in turn is the cover page (usually of a main characters head from the film), this inspires the design and editorial content throughout the issue.

A study into the readers was conducted in 2008, these were the results:

Conventions of Layout

- A large coloured image taken from the film

- Image does not go to the edge of the paper (Top & Side)

- Corners of image are square

- Dimensions are 168mm x 70mm

- Title of film

- Font type: Century Gothic, Size 30, Bold – Lower Case

- Centred alignment

- 3 piece of key information –

-Who directs the film

-Who the film is starring

-When the film is released

- Font type: Aparajita, size 11, mixed lower/upper case, Italic/normal & and bold/normal

- Release date never has the ‘th’ or ‘rd’ after the number

- Large capital letter to start the review

- Usually the same Font type, size & style as Title

- Main review text is split into 3 columns

- Text justified both to the left & right

- Article is around the 540-word mark, if fewer words the image is enlarged

- Paragraph usage usually around 6, in this case 7

- Font type: Aparajita size 11

- All films reviewed in this magazine given an Anticipation, Enjoyment & In Retrospect rating and write up

- An accurate dividing line is in place between each section

- Mix of font size, italics/normal & bold/normal

- Rating numbers are in font type Century Gothic, bold

- Rating number aligned to the right of write up