Poster Analysis- Sam

Ill Manors 

Ill Manors is a British Independent film written and directed by Ben Drew (famous musician 'Plan B').

• The image included on the movie poster is some what 'raw' and 'rough' looking, this indicates what the film is going to be about, and educates the audience of what kind of genre it'll be allowing the film to bring in the right audience. 
• The tagline 'we are all products of our environment... just some environments are harder to survive in' furthermore indicates that this film could be quite violent. In addition it is backed up by one of the reviews on the  poster using the word 'bullet', the choice of words is very much so relevant to the image on the poster and educates the audience of what to expect before watching the film.
• The film poster has both 'PLAN B' and 'A BEN DREW FILM' presented on the poster who are both the same person however, using his well-known band name Plan B on the poster may be done to increase popularity of the film as he is using his musical fan base to generate a bigger audience. 
• Having all of the positive reviews on the poster in crystal clear capitals allows the audience to read these full of praise reviews, resulting in them being left impressed; leaving them wanting to watch the film.
• Having the name of the film in such a visible location is done due to the film producers/distributors wanting the audience to be able to see clearly what the name of the film is if they are intrigued and want to watch it. However having it in such a bold character may suggest that the film may not be as popular as other films for example, in an extreme case such a Avatar which had hundreds of millions of pounds in advertisement. it had such a small title due to them not needing to publicize the name of the much anticipated film as they had a bigger budget.

Genre

• The films genre for this British film is thriller/crime. This is suggested through the posters gloomy and dull color combinations of grey and a yellow/green tint. 
• There is an empty and dark space behind the character in the poster which looks exceptionally empty and eerie, but made to look intimidating by the primary dominance of the darkened colors which makes the audience think what lays ahead for this character?
• The rough outlook of the stereotypical 'council estate flats' in the sides of the posters marks the film to maybe be in a somewhat poor location, as well as confirming it for the audience.
• The man holding the gun suggests the fact that the film is going to be violent and include 'crime' in one way or another, not to mention the fact that he is dressed up in stereotypical dark clothes for these kind of events, (also backed up by one of the reviews saying 'bullet paced and unforgettable').

Representation 

• In concept with representation a lot has been given away about one of the presumably main characters of the movie, suggesting the fact that he commits crime. This is all carried out through mise en scene with the lighting being darkened near the character, and a gloomy and miserable sky's above possibly suggesting the fact that it's gloom/daunting times all round for everybody in this film?
•  Predominantly the main factor is the fact that he is holding a dangerous prop in form of a weapon, the gun. The gun suggests the fact that there will be shootings/crime committed in this film.
• This is furthermore backed up by the fact that the character is wearing dark clothing which is usually used on characters who aren't up to any good, which suggests that he will also be committing crime in the film.

Audience

• In terms of audience and who it is targeted for, this film could have a wide range of targets.
• In first terms the films emphasizes the fact that the film is written and directed by that of Plan B (Ben Drew). In doing this it suggests the fact that they are trying to boots the popularity of the film by bringing up some of his loyal fans over from music into cinema, they're making them spend their leisure pound on the cinema rather than his music on this occasion. 
• For a wider yet more accurate viewpoint of who the target audience for this film would be for, it is clear to see that it is dominantly aiming to bring in fans of crime movies. Having such a wide and open portrayal of the character on the poster holding a gun in what looks like a 'run down' and 'rough' location; it ticks all the boxes of a stereotypical genre codes associated with crime.
• As for age the movie is clearly aimed at an older audience maybe younger adults/older teens due to the fact that the film is certificated at an 18. Having to make the film and 18 cements the fact that the film will contain violence, and backs up the point that is would be enjoyed by those who are fans of the genre 'crime'.
• If this film were to be non-violent at rated at an PG for example then the colors on the poster suggests a lot about the audience. The colors on the poster are very dark/gloomy and daunting. Where as if they were to be bright and happy such as yellow and a shot of a blue sky then the film would be given off a different impression, therefore the colors used make it point towards an older audience.

Media Language

• The characters positioning in the frame and use of a medium-long shot is key in the poster, it allows the audience to see the element of unknown laying behind him and see how empty the shot is. This also educates the audience in where the film will be set.
• The dark colors used in the photo suggests the fact that the film is going to have a 'darkened' atmosphere and will be criminal related.

Tower Block

Tower block is a British thriller film directed by both James Nunn and Ronnie Thompson, and written by James Morgan.

• Image used in the movie poster is clever in the way in which it blends in with the title 'tower block' in the style of an actual tower block. Having this as both the image and the name of the film suggests the fact that the 'tower block' is an extremely important factor in the film
• The tagline used 'no-one gets out alive' immediately suggests the fact that nobody will be getting out of the tower block alive. Having both of these on screen allows the audience to put points together and give a rough underlining of what the film is about, and wanting to know more... why does nobody get out alive, how did they get in that position in the first place? Not to mention the fact the font color is red which means that their is danger as red, is commonly known to be the color of danger.
• Having the actors/actresses names clearly visible in large characters on the poster clearly suggests that they are either up and coming or popular actors, this also suggests the fact that they may be trying to tempt fans of individual actors/actresses in to watching this film as they may have liked them in previous films. However in contrast the directors name is not advertised as much; this suggests that he isn't as well known possibly trying to prevent 'putting off'' potential naive audiences who are judgmental of non-established directors.
• Once again the title of the film is the dominant figure of the poster in line with the image of tower block. This could be due to them trying to emphasize the importance of the tower block in the film as well as them informing the audience of the films name so that if audiences are interested, then they are fully informed of what the film is and what the film would be set on.

Genre

• The films genre is thriller, which is implemented and suggested in many ways on the poster, such as...
• In classic thrillers there is always the element of unknown, and with this posters design it leaves the audience asking many questions: Why's the tower so important, whats going to happen in the tower?
• The tagline 'no-one gets out alive' confirms the fact that there should be death in this film like the case with many thrillers and sticking to generic codes, as well as leaving the audience wanting to know if anybody beats the odds and gets out the tower block... alive.
• The people on top of the tower block are overshadowed by an intimidating dangerous red. This red color confirms the fact that these people are in danger and leaving the audience wanting to know why.
• The tagline highlights the key events and focus of the film, and like with most thrillers it will be around that of death.

Representation

• Not a lot has been given away in terms of representation and any of the main characters involved in the film, as there isn't a clear character from the film shown on the poster. 
• However the shades people on top of the building on the character appears to be an outline of a male. This man is standing with a strong and confident posture which could mean that their could be a strong male character in this film.
• Having no character on screen makes it hard to interpret any ideas of characters as it would be made easier by costume/hair and makeup (Mise en scene) .
• However the main point of the poster being a tower block, it indicates that this will be the location and play an important role in the film. Tower blocks can be seen to be fairly working class conditions, therefore the people represented in this film could be working class people.

Audience

• On the poster the name of the actors/actresses in the film are clearly presented along the top line of the poster. This could have been done due to them being popular and trying to lure fans of specific actors to watch this film as they are starring in it.
• The genre of this film is outright thriller therefore meaning that this film would obviously be one for thriller fans. The typical mystery and questions left by thrillers is what makes a thriller, a thriller in my opinion... and in this case its no different! The poster gives nothing away and leaves the audience wanting to watch the film and find out more for example, will anybody beat the odds and get out alive?
• Age wise, the movie is certificated at a 15. Having the movie at this certification concludes the fact that this movie wouldn't really suit a younger audience due to the presumption of there being violent/killing scenes. 
• As for a more specific audience I feel this is aimed at for older teens/adults. The main/key characters used in the film are in general at an average of 30 years or older; this could suggest that the director wants adults to be able to relate to the characters due to them possibly sharing the some similar characteristics, but this could be sparked off by their age relation.

Media Language

• The extreme long shot of the tower block in the poster could suggest that the location is fairly isolated  and there isn't really an escape?
• I feel the technique of pathetic fallacy has also been used on the poster. For example, the stormy weather surrounding the building could mean sorrow/bad times ahead as rain has been widely known to represent saddened moods. I feel this because if I were to picture the weather around the tower block to be that of sunny it wouldn't have the same negative mood surrounding it.
• In terms of the lighting around the poster it is that of a somewhat neon blue, the same color of police/ambulance sirens! This could indicate the fact they are both needed in the film, which must mean crime/violence... it's a sub-consciously links the two.