Film Posters - Dani

Wild Bill
Trailer -  http://www.youtube.com/watch?v=zo5IaRnKyFk

Narrative

• We can tell the main character by looking at the poster as he is situated in the middle of the frame and closer than the other characters in the background.
• He comes across as being quite a rough male character as his appearance seems dirty and he has cuts over his face indicating he may be involved in violence.  
• The characters in the background range from a man and a women dressed smartly looking very formal compared to four young men all wearing big jackets and either wearing a hat or their hood up. This indicates to the audience it may be the main characters gang or friends he is involved with and are key parts of the film. However, the characters dressed more formally may be the people that are after them as they seem like opposites.
• The theme that is communicated with the audience is that the film is associated with British criminals and working class  people as the main character does not seem to have alot of money as his clothes look dirty and his face looks all beaten and brusied. And by the look of his fists we can see that he is involved in alot of violence.

Representation

• The poster is representing working class men who may have been involved in crime and just been released from prison. The ages of the characters range from young teenagers to middle aged adults showing that this film may be about the family of the criminal and how it effects families as well as the society in modern day life.
• The more formally dressed man and women are looking at the main character or at the other characters in a bad way this shows that they could be after them for something they may have done. The other characters are looking towards the audience where the main man is looking this indicates that they are part of him and involved with him.
• By just looking at the poster we can only see an outline of places in London representing that this film is set in the back streets of London, this shows to the audience how rough the boys are. The main colours used are black and yellow. The yellow is darkened which represents dirt and unpleasantness and the black may represent death or depression. Also, i have noticed that two characters in the background are dressed smartly in black which portrays one of class elegance and wealth. Classy clothing is designed in black such as the mans suit and the females smart top, this shows they are higher up than the other characters.

Genre

• This film comes across as being a drama film as it is about Bill when he comes out of prison and what he has to face with. It is about him and his sons as they have been abounded by their mother and he has no choice but to look after them. This is also showed in the star reviews 'Outstanding' or 'A Hugely Enjoyable and Impressive Debut'.
• It is very interesting the way the films title is on Bill's knuckles looking like a tattoo saying 'Wild Bill'. Tattoos are permanent markings on the body which portrays that Bill will always be wild and uncontrollable. Also, they are seen to make a person look unattractive and dirty and limit a persons opportunities in life because of their negative connotations and associations. 40% of companies will not hire a person with tattoos therefore already the poster shows that this film represents crime and violence on the streets with people such as bill being unemployed and creating drama.
• Violence and crime are probably key aspects of this film because the poster is nitty and gritty and there are fists shown up closest to the poster expressing that he is going to hit someone. Also, we can see flat blocks in the background in London and we know that crime often happens on flat blocks especially in the capital of the UK where there is alot of gangs.

Audience

• The audience of this film would aim towards young adults and the older generation because the films certificate is 15 therefore their would be content which involves bad language and violence. I feel that mainly men would watch this film because the characters are mainly male as well as the themes and issues that are tackled in this film. However, there are some female characters therefore some females would be interested in watching this film and interested in the themes shown in the poster.
• This film aims towards working and middle class people because it is located in the crime areas in back streets of London. Upper class people would not really be interested in watching this as they could not relate themselves to the situation.  

Film Language

• Facial expressions play a vital part in this poster as not one of the characters comes across as being in a happy mood. They all seem very serious portraying that this film is not to do with comedy but with serious issues to do with London crime.
• The mise en scene of this poster, especially the way in which the characters are positioned with his fists being bigger than anything else, creates a sense that he is more powerful than them and is in control. It is as if he is the one that causes the most mischief.
• The way in which the star reviews and the names of the actors are all positioned very accordingly and look very neat and bold to make sure that they stand out from the yellow background. They are also all in capital letters this makes the words seem as if they are being outspoken and like the characters are 'too much'.
• There is a mid-shot of all of the characters in the background so we can see what they are wearing. This shows to us exactly what type of people they are, their attitude to the way they live and representations of that type of class in England. 

Now is Good 
Trailer - http://www.youtube.com/watch?v=0TEXZacgWoo

Narrative

• With this poster we can immediately tell who the main two characters will be in the film as they almost take up the entire frame and just by looking at the poster we can tell that they are very connected to each other. However, the audience can see the movie will be mainly based on the girl as she is looking towards us, creating more attention towards her. It is although he is protecting her.
• The background is of the sky, portraying that they are in heaven or in a very happy place. Or it may be that someone is passing away.
• 'Live every moment, love every minute  is the tag line, this instantly gets us thinking that the female is ill as we say this when someone passes away. We realise how short life is and that we should all live life to the full and make the most of it. In the film we realise that the girl has leukaemia and has given up her treatment. 

Representation

• The representation of gender and sexuality are shown in this poster. The characters are obviously in a relationship as they are within close proximity and are wearing similar colour clothing in order to relate themselves to each other.
• Also, they both seem as if they are feeling down especially the male as he is looking downwards as if he is sad that she has an illness. He is also wearing a darker coloured top. However, the female is looking upwards towards us representing that although she has a deathly illness she is still strong. 
• In the title the word ' Now' is a different colour to the rest of the words which tries to emphasis that she has not got much time as it could be 'later is good'. It ensures that the reader of this poster looks more at this word and understands that maybe her illness is killing her and that she wants to do as many things as she can in the rest of her life. 
• The background of this poster is of a blue clear sky with some white clouds and it looks just like you would of heaven. It gives a more clearer representation as when someone dies they go to heaven, it is known to be a very calm place. Also, they are blocking the sun light behind them but it seems as if there is more light shining on her highlighting to us that this film is based around her. 

Genre

• I would say the genre of this film is romance and drama as it is about a real life situation involving love. However, the plot is that she is dying from the disease and wants to live ever moment of her life to the full that she has left. 
• The actors names are in yellow and so is her cardigan. Yellow is associated with joy, happiness intellect and energy. This may represent her character and what her personality is like while she is suffering from leukaemia.  
• I feel all classes from working class to upper class would enjoy this film as it can touch anyone. Suffering from an illness such as leukaemia is very sad and can have an impact on anyone's life no matter how much money they have. Also, people who appreciate romance films which is mostly female like to watch people in a good relationship (as shown in poster) to get an idea on what they want to have in the future and get enjoyment out of seeing someone in love.  

Audience

• I feel the main target audience is teenage and young adult girls as it would be very emotional and is based around love and affection which normally only females like to watch. The certificate is a 12A therefore any girl as long as they go with an adult if under 12 are able to watch the film.
• However, the film could relate to both genders if they have been put in a situation with someone who has leukaemia or if they have lost someone due to the illness or even if they have been diagnosed themselves. 
• It is based on a book called 'Before I Die' by Jenny Downham which is a young adult novel therefore, any young adults or anyone else that has read the book will be more than likely to watch the film. 

Film Language 

• The colours of the fonts and the characters clothes are very similar contrasting from a range of blue, yellow and white. This overall makes the poster look connected as a whole and make the poster pleasant to look at. They are soft, not harsh colours symbolising that the film story is very touching and emotional. 
• In terms of positioning, the characters are taken in a medium/close up shot as we can clearly see their facial expressions, they both look very sincere and serious. Also, we can see a small part of their clothing aswell as the background as they are roughly similar colours which indicates they all have something to do with each other.  
• Overall, this poster is very eye-catching as we can fully see the characters and it attracts its target audience by the use of soft, easy colours and we can already tell what the movie will be about by the tagline and the way the characters are pictured.