The first Little White Lies magzine was published in 2005 by The Church Of London. It is a British movie magazine and is distrubuted throughout the UK in shops including WHSmith, HMV and urban outfiters. They reach their customers through high street distrubution and subscriptions. There is on average 16,500 copies sold and this is then read by 4 people. Also there is 2,000+ subscribers.
The magazine takes one main film and uses this as its theme. As shown for example; The Black Swan.
Target Audience
As shown above Little White Lies main audience is males aged between 25- 35 and work within the media and creative industry. We can see from the content of the magazine that it is aimed at informed and educated media fans aswell as people who are interested in art and graphics because alot of the magazine is hand drawn and created through IT.
The advertisments that are featured in the issues are things such Wild Bill film release, A horrible way to die DVD, intellect books and AV festival which is a festival for Art, Tech, Music and film. All of these advertisements are aimed at males who are interested in the film industry as Wild Bill is a film about a gang in London. Also, the DVD of a horrible way to die does not seem appealing to females as i have never heard of any of these advertisments featured in the film.
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