Little White Lies Research - Sam

Little White Lies

Little White Lies is a British bi-monthly which is published by 'Church of London' with their first issue being released 8 years ago in 2005!

Renown for its illustrative and exceptionally creative style, Little White Lies writes and illustrates reviews related to cinema. 

With the readership of the magazine being creative, male and in the age bracket of 25-35 years old, the magazines advertisements focuses on this type of reader. However, with the low amounts of adverts in the magazine (below 10), the magazine makes most of it's money through it's cover price and loyal subscribers to the magazine. 

Design/Layout

The magazine has a creative and illustrative design to it with symbols/drawings a familiar occurrence. In terms of reviews the layouts are as follows:

Page measurements - 196mm wide, 245mm in length.

Column measurements -   52.4mm wide, 107mm in length.

At the top of the review there would be a big banner image stretching over nearly one quarter of the page 168mm wide and 70mm long. Centrally underneath would be the title of the movie, who it starred/was directed by, and when it was going to be released.

Example of banner image and movie details.

In terms for the actual review the mode of address can change determined by who is writing it or what film they're reviewing. The review has a wide rang of vocabulary and is intelligently written with carefully structured paragraphs. Averaging at 450-600 words per review, the review is graphically 'perfect', for example the end columns match up perfectly to the sides of the banner image. 

At the end of the review there is a review system which consists of three sections:

Anticipation- What they were expecting

Enjoyment- What is was like whilst watching the film

In Retrospect- Taking all pointers into consideration after the film, and giving it a rating.

Gangsta Squad Review

I think the review system is clever and unique as it offers three levels of review instead of just one cliche rating... it's different! The review used here is for the recent film 'Gangsta Squad' which has been given a couple of different ratings which is good as it gives the readership more reviews/opinions.